Frankie4

FRANKIE4 has been working for over a decade to revolutionize women’s footwear, gaining a loyal following by creating shoes that are the perfect balance of comfort, support, and style.

As a Shopify Developer, my strategy for Frankie4 focused on creating a scalable and optimized Shopify Plus store through a clear eCommerce strategy, ongoing website management, custom integrations, and a detailed website audit and optimization. I redesigned the website to deliver a modern, user-friendly experience, integrated apps such as Klaviyo, Yotpo, Wishlist, and custom tools to streamline operations, and maintained performance with continuous monitoring and improvements. These efforts enhanced site speed, improved conversions, and strengthened customer engagement while ensuring smooth backend processes.